Carnival Cruise Lines Marketing Analysis

INTRODUCTION Carnival has enjoyed an extended run as wide Kahuna of the canvass world. The assets of its c completely down company, Carnival Corporation, atomic number 18 enormous and growing: In growth to its own lead of 20 ships, Carnival Corp. holds full self-possession of Cunard, Seabourn, Costa, Windstar, and Holland America problem -- all told, more than 50% of the northbound American cruise industry. And, in April 2003, Carnival beat pop out princely Caribbean to acquire P&O Princess, adding merely some other major cruise brand to its cruise dynasty. When all is give tongue to and done, Carnival Corp. will operate a combine bat of 73 ships, with another 11 scheduled for tar everyplace the next few years. The Wal-Mart of cruising, Carnival specializes in colorful, jumbo-size reparation ships that fall plenty of bang for the buck. If you like the flash of Vegas and the party-hearty of natural Orleans, youll whap Carnivals brand of flamboyant fun. Sails to: Caribbean, Mexican Riviera, Alaska, Canada/New England, Hawaii. nothing does it breach in the party department. The line with the more or little accepted name in the biz serves up a in truth casual, down-to-earth, middle-American Caribbean vacation. While food and service atomic number 18 pretty average, in that location sure are a lot of choices to keep most people satisfied, from round-the-clock entertainment to sushi bars, upscale supper clubs on the Spirit-class ships, and Brobdingnagian kid and teen centers on the Conquest-class ships.(1) SITUATION ANALYSIS A situation analysis researches the organizations with-it position in the marketplace and reveal potential opportunities to open fire it (J.R.ABBEY 1998 ,P.54). The cruise market situation has been anallysed accordin to the S.W.O.T. analysis (keller,kotler 2006 p52.) Strengths Weaknesses richly set be (25% of overall operating expenses) Onboard service is labor intensifier Long lead while for new ship pi tch Seasonality of ship usage Loyal customer! s Financial stability Weaknesses High fixed costs... If you want to plump a full essay, place it on our website: OrderCustomPaper.com

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