The Disney Difference

Guyette Luster MGT 301 17 March, 2013 Module 2 Case operation Managing the Magic Assignment Page 121 (1-4) 1. What is the Disney rest and how will it affect the companionships corporate, hawkish, and functional strategies? Answer The Disney Difference is Disneys marketing system that has basically kept the stigma afloat throughout the recession years. Disney has been commensurate to market comfortably by staying with a large sum of products and religious service to add value to the brand.The Disney Difference will affect the corporate scheme (Coulter, DeCenzo, & antiophthalmic factor Robbins, 2011) since they ar expanding into Hong Kong and have already organized an amount of documentation they will need to finish the project. The Disney Difference will affect the competitive strategy (Coulter, DeCenzo, & Robbins, 2011) by staying with the times. Disney was once viewed as just a child-loved place. With the future ventures that Disney has decided to invest in, the compa ny should do very well in its category and stay very competitive in nature.The Disney Difference will affect the functional strategy (Coulter, DeCenzo, & Robbins, 2011) by the amount of marketing and research they have invested in as well. Customer service will also be researched. Surveys and customer reviews could play a agency in the functional strategy. 2. What challenges do you think Disney cogency face in doing business in Russia? How could Iger and his top management group use intend to best prepare for those challenges? Answer Expanding into Russia is a very uncertain challenge.The brand has done very little with Russia and the management team has already used externalizening to delve right in. They have planned to break up with televised Disney programming (Coulter, DeCenzo, & Robbins, 2011), a formulation strategy that is very specific, but flexible. Television programming can be pulled if they do non do as well as planned so they really are not starting out huge. Another way Disney can plan with their management team is to start planning phase two in Russia with a time frame of televising and marketing.Maybe put Disney products in local malls if not already doing so. Marketing and research are two very significant roles in a successful brand. 3. With the announced expansion of Disneys Hong Kong Disneyland, what aims might the company set? What type of planning will be obligatory? Answer Time frame will be an alpha goal for this specific project. The money has been evaluated and the length of time has possibly already been calculated. tout ensemble organization departments need to be putting together individual goals that should be approved by top management.Open communication is also very important for a project this size to be successful. Specific directional planning should be in use for this project. Every department must be given a specific goal and plan to develop in such a large investment. 4. How might Iger and his top mana gement team use the strategic management process to keep the magic advent in the current economic climate? Answer Planning and analysis are the first two ways to keep the magic glide slope (Coulter, DeCenzo, & Robbins, 2011).After, the management needs to formulate a plan and oblige to their short-term/long-term goals (Coulter, DeCenzo, & Robbins, 2011). Implementing those strategies and goals are the next step (Coulter, DeCenzo, & Robbins, 2011). Evaluating the results and researching the customer reviews or the marketing strategies (Coulter, DeCenzo, & Robbins, 2011). This is to ensure that the company is devising the profit necessary to stay on top. References Coulter, M. , DeCenzo, D. , & Robbins, S. (2011). Pearson Custom pipeline Resources. Boston, MA Pearson Learning Solutions.